ITM In The Making
In the Making is an artist development programme, founded in 2017 by Ivors Novello Award-winning Songwriter, Drummer & Producer, Cassell ‘The Beatmaker’.
With over 25 years of experience, Cassell is highly respected in the music industry. He has won the prestigious Ivor Novello Award for songwriting with Plan B. Cassell’s career has led him to work with an impressive list of new and established artists including The Streets, Akala, Plan B, Ady Suleiman, John Newman, Duffy, Jeff Beck, Rizzle Kicks, Mahalia, Natasha Bedingfield, Beverly Knight, Pino Paladino,
Ms Dynamite, Liam Bailey and many more.
With over 25 years of experience, Cassell is highly respected in the music industry. He has won the prestigious Ivor Novello Award for songwriting with Plan B. Cassell’s career has led him to work with an impressive list of new and established artists including The Streets, Akala, Plan B, Ady Suleiman, John Newman, Duffy, Jeff Beck, Rizzle Kicks, Mahalia, Natasha Bedingfield, Beverly Knight, Pino Paladino,
Ms Dynamite, Liam Bailey and many more.
In the making merchandise is produced in partnership with endlessfugitive with all profits used to help finance the artists development so not only will you look good you will feel good as the money you have spent helps give talented artists the opportunity to showcase their talent,through the ITM program. Please take the time to look at some of the artists we have worked with so far by visiting www.inthemaking.com
ITM is an artist development programme, founded by Cassell The Beatmaker, which provides creative and career development opportunities for underprivileged performing songwriters without financial backing. At intervals over a 12 month period, ITM participants work with Cassell who is a multi talented lvor Novello Award winning Songwriter, drummer and music producer and the amazing In The Making team
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